#MadeByThem
Posted by GO NATIVE
๐๐ก๐จ ๐๐๐ค๐๐ฌ ๐๐จ๐ฎ๐ซ ๐๐ฅ๐จ๐ญ๐ก๐๐ฌ?
ย
Several recent events have thrown light on the difficult conditions within which garment workers function around the world - low wages, long work hours and pandemic induced closure of factories.
ย
In the fast fashion industry, garment workers tend to be at the very end of the hierarchy with little to no say in their craft.
ย
Our mission to keep โSustainable Fashionโ at the core an building a fairer, safer and transparent fashion industry - beginning with the custodians of this art, our weavers and tailors.
ย
While setting up our very own tailoring unit, we began with the building blocks of this industry - our tailors - allowing them to decide their own compensation, work hours and their skill sets.
ย
If you visit our HSR garment making station, where all our tailors work from, youโll notice the work environment feels like home - with radio chatter, humming of Bengali songs, shy faces and a sense of power emanating from their own work.
ย
Featuring Master Ji Aslam, who is an absolute wonder to watch with a pair of scissors, and Alam, who has been helping us turn our dreams of making a homegrown handloom line into a reality.
#๐๐ง๐ญ๐๐ซ-๐ ๐๐ง๐๐ซ๐๐ญ๐ข๐จ๐ง๐๐ฅ:
ย
For most of our artisans, the skill of weaving or tailoring is something they have learnt from their parents/grandparents, who in turn, have learnt it from their ancestors.
ย
A skill that has been passed down from generations carries immense strength and beauty, that no factory-made garment can invoke.
ย
The history of several cultural passings tied together with one act of making things by hand - itโs truly an art!
ย
Our artisans have been a part of our journey as a collective and as a brand - helping us explore the world of handloom one stitch at a time.
ย
Featuring Roz, our very own homegrown label of gorgeous Maheshwari dresses, Cotton kaftans and Silk kurtas. .
